U.S. Department of Health and Human Services

Spotlight on Success: Reaching African Americans At Risk for Kidney Disease

Over the years, NKDEP has engaged traditional and social media outlets to raise awareness among African Americans about their risk for kidney disease. As part of outreach efforts for National Kidney Month in March, National Institutes of Diabetes and Digestive and Kidney Diseases Director, Dr. Griffin P. Rodgers, participated in Facebook chats with Blackdoctor.org to answer fan-submitted questions about kidney health.

Each year, fans submitted a large number of questions, showing a big appetite for information about kidney health. Dr. Rodgers has also appeared on the Tom Joyner Morning Show, a nationally broadcast radio program that averages nearly 670,000 listeners. During and after Dr. Rodgers’ segments, listeners texted in questions about kidney health, which the show posted with Dr. Rodgers’ answers on BlackAmericaWeb.com. In addition, Blackdoctor.org shared the link to the Tom Joyner Q&A on its Facebook page to reach an even wider number of fans.

During and after

Dr. Rodgers’ segments,

listeners texted in questions

about kidney health.

March 5, 2014

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